Whether it’s the annual summer getaway, or the big rush before Christmas party season; there will be times of the year when it’s easy to fill your appointment book. But of course, a successful skincare clinic, needs to be busy all year round – not just at peak times. That’s why seasonal promotions are so important.
Why Seasonal Promotions are So Important
Seasonal promotions keep your business busy in between the traditional holiday periods. But they’re also a great way to generate interest in your business, keeping you ahead of your competitors.
Promoting a seasonal offering lets you tailor treatment packages to your clients’ changing skin needs throughout the year. They also tap into your customers’ emotions – by predicting what they will want. When they see you’re offering a solution to a particular skincare problem, right at the exact time they need it, customers will be rushing to book.
Seasonal promotions also help you create a strong marketing strategy to take you through the whole year, ensuring you’re just as busy during March and September as you are in July and December.
Adding value when promoting treatments
To capture clients’ interest in a particular treatment, you need to grab their attention and make the offer enticing. This doesn’t have to mean offering discounts, which risks devaluing your treatments. Simply by adding an extra incentive when booking a treatment, you can give clients extra value and generate interest in specific treatments while encouraging clients to book.
Of course, there are certain times of the year when you know exactly what your customers will want. During summer, the focus is on gaining confidence for beach holidays. And Christmas is traditionally a time for pampering ahead of parties and celebrations.
But what about the period between summer and Christmas? Well, if you’re looking for an autumn promotion; it’s the ideal time to introduce clients to fractional treatments.
Why Autumn is the Perfect Time to Offer Fractional Treatments
Autumn is a great time to offer fractional treatments. They work on the surface of the skin and as such these treatments aren’t suitable during sunny months as sun exposure must be avoided during the healing period.
However, post-summer; these treatments are the perfect way to treat sun damaged skin. Right now, your clients will be looking to repair the damage caused over the summer months as they start thinking about looking their best ahead of the winter party season.
Fractional treatments are perfect for sun damaged skin, treating pigmentation and addressing crow’s feet (which are often worsened from time spent squinting in the sun), and improve impaired or uneven skin texture and tone. Treatments can also address open pores, sagging skin, deep lines and wrinkles.
ENDYMED’s fractional treatments are an effective way to rejuvenate, tone and tighten sun damaged or ageing skin.
Delivering industry-leading radiofrequency (RF) energy deep into the skin, ENDYMED’s fractional RF treatments; ENDYMED INTENSIF and ENDYMED FSR treat a whole host of skin concerns. The treatments are suitable for all skin types and colours and show visible improvements, even after the first treatment, with minimal to no downtime.
For the highest intensity treatment, ENDYMED Intensif delivers radiofrequency three layers deep into the skin. The process uses gold plated non-insulated needles and fractionated pulse mode technology to create fractional columns of coagulation and volumetric heating to a controlled depth of up to 5mm. The result is full depth skin regeneration all with minimum to no downtime.
The treatments are perfect for treating deep lines and wrinkles, sagging skin on the face and neck, tired and dull skin, and impaired texture and tone.
For a slightly less-intensive but equally effective treatment, ENDYMED FSR, resurfacing skin rejuvenation uses radiofrequency in two ways. Firstly, with controlled micro-resurfacing to increase epidermal cell renewal to smooth fine lines and wrinkles while brightening the complexion. Meanwhile the dermal heating process encourages the production of collagen to firm and tighten the skin.
The treatments are Perfect for sun damaged skin with pigmentation, fine lines and wrinkles, impaired texture and crepey skin.
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