This winter, it’s important remind your clients about the importance of sun protection every single day, even when it’s cold outside.
The most important part of every skincare routine is the application of a high factor, broad spectrum sun protection product. It should be worn beyond the summer months because the sun’s rays wreak havoc all year round, no matter the weather. While it’s true that UVB rays are most prevalent and harmful during the hottest months of the year, they remain present in winter daylight at low levels, particularly in areas of high altitude and with reflective surfaces such as snow and ice. However, the most prominent forms of solar radiation in the winter months are UVA rays; these rays have longer wavelengths, which means they can penetrate deep down into the skin. Damage includes impacting collagen and elastin production, which makes our skin age prematurely. What’s more, visible light and infrared-A are also present all year round, leading to skin cell damage and a weakened skin barrier. That’s why it’s so important for your clients to protect their skin from sun exposure, every single day, whatever the weather.
How our skin reacts to winter
It’s likely that your clients’ skin is craving hydration and protection during the coldest months of the year. The most common irritants in winter are harsh winds and frosty air, coupled with the warm, dry blasts of central heating we face every time we step inside1. This harsh weather can further exacerbate any sun damage symptoms, including dryness and sensitivity. This leaves many of us with dry, dehydrated and irritated skin throughout the winter.
You may recommend your clients opt for a lighter, fresher makeup look throughout the season. Christmas parties, festive drinks and fancy meals may call for a matte finish, with smoky eyes and a red lip, but for the rest of wintertime, try fewer, better-quality products so the skin can breathe and is much less likely to become irritated.
What are the benefits of using fewer products?
Paring down a heavy or extremely varied skincare routine can reap benefits for winter skin. Not only is this more budget friendly, but it’ll help to promote a healthier complexion. A trimmed-down skincare routine will boost absorption2, limit irritation and mitigate moisture loss to the skin barrier, as well as ensuring you’re not over-exfoliating the skin. By using less makeup, too, we allow the skin to breathe throughout the day and lessen the chances of blocked pores and breakouts.
Layering up too many products can have a detrimental effect on the skin. When we overload the skin, it can become dry and irritated3. That’s why it’s best to stick to a few key products that you know your skin agrees with. And don’t forget that some skincare takes its time to do its job effectively, so introducing new products or changing things up too often won’t give the epidermis enough time to completely renew and see the benefits.
Choose Heliocare 360° Oil Free Gel Color
We know that healthy skin starts with effective sun protection, even when it’s cold and cloudy outside. For year-round protection, tell your clients about Heliocare 360°, our professional range of SPF products offering SPF50+ and PA++++ protection, with formulations to suit every skin type.
For a light, bright, and matte wintery look, we recommend our best-selling Oil Free Gel Color. This popular multi-tasking formula provides beautiful, light, foundation coverage with a natural matte finish. The silky, easy-to-blend fluids are available in Beige and Bronze, so you can recommend the best suited colour for your client or advise them to combine the two to create the correct shade for their skin tone. Oil Free Gel Color is ideal for all skin types, including spot-prone skin and sensitive winter skin. It’s a great choice for clients who prefer to use fewer make up products, or who are keen on tinted moisturisers and want to enjoy more skincare benefits.
What really sets the Oil Free Gel Color apart from the rest is Fernblock, a patented plant extract that offers multiple levels of protection from the sun’s harmful rays. Not only does Fernblock boost the skin’s resistance to sunburn, but it protects against the full radiation spectrum, including UVA, UVB, visible light and infrared-A. In addition, Fernblock has been scientifically proven to accelerate the repair of DNA damage which in turn prevents the build-up of sun damage, as well as helping to prevent oxidative stress and increasing collagen and elastin production. Fernblock is a key ingredient in the entire Heliocare 360° range and makes our Color Oil Free Gel stand out against a typical foundation or tinted moisturiser.
To find out more about Heliocare and its amazing ingredients, join us at one of our upcoming ‘Introduction to Heliocare’ webinars, where you can find out more about the range from our expert team.
Join our latest Heliocare Campaign
Join us in our latest campaign: Beyond Sunscreen. Beyond Summer. Our current marketing campaign is a great way to deliver the message of year-round sun protection, generating awareness, engagement and sales for your clinic. Our campaigns feature everything you need to make the campaign a success in your clinic including dynamic marketing material, merchandising and digital content. To get involved, register now via the AESTHETICARE Academy or get in touch with your Business Development Manager.
References
1 www.nuffieldhealth.com. (n.d.). 5 tips to protect your skin this winter | Nuffield Health. [online] Available at: https://www.nuffieldhealth.com/article/5-tips-to-protect-your-skin-this-winter [Accessed 15 Nov. 2022].
2 www.grove.co. (n.d.). A Dermatologist Explains How Many Skincare Products Are Too Many. [online] Available at: https://www.grove.co/blog/how-many-skincare-products-are-too-many.
3 Cleure. (n.d.). Skinimalism: Why You Should Use Fewer Skin Care Products. [online] Available at: https://www.cleure.com/blogs/blog/skinimalism-why-you-should-use-less-skin-care-products [Accessed 15 Nov. 2022].
