Date: Thursday 9th October 2025
Time: 18:30am – 20:30pm
Location: Hilton Manchester Deansgate Hotel, Manchester, M3 4LQ
Price: £65.00 + VAT (includes an ALLSKIN | MED Retinol Programme worth £245 free with your ticket)
Following the success of Khatra Paterson’s first business event and in response to high demand, this session will help aesthetic clinics and practitioners understand how to grow sustainably while delivering exceptional patient outcomes. Hosted by Khatra Paterson, nurse prescriber and founder of Hale Private Clinic, one of the most respected clinicians in the Northwest, the session explores her remarkable journey from a single treatment room with 46 patients to a thriving multidisciplinary hub. Today, Hale Private Clinic houses KP Aesthetics alongside specialists in plastics, gynaecology, dermatology, orthopaedics, menopause and mental health.
Khatra will share the real lessons she learned on this journey, including the challenges of reinvestment, selecting devices that align with clinic values, and embedding diagnostic‑led skincare as the foundation for safe, results‑driven treatments. She will reveal how integrating ALLSKIN | MED into patient pathways transformed outcomes and generated a 30 percent uplift in skincare revenue. She will also discuss the importance of governance and compliance when scaling and why preparing for future regulation is essential for protecting reputation and ensuring sustainable growth.
Joining Khatra is Lianne Sykes, founder of Quirky Frog, a specialist marketing agency for medical aesthetics. Lianne brings proven expertise in building brand identities and social media strategies that not only attract patients but also amplify a clinic’s results and reputation.
With over a decade of experience in business and marketing, and several years supporting clinics and brands in the aesthetics space Lianne understands the commercial pressures clinics face; from rising competition to changing consumer behaviours. In this session, she’ll show how marketing doesn’t need to be overwhelming or ad-hoc. Instead, by applying a structured approach to content planning, storytelling and social proof, clinics can convert their everyday work into meaningful visibility, trust and growth.
Using KP Aesthetics as a case study, Lianne will explore how strategic campaigns, impactful patient case studies, and authentic social media can transform clinical outcomes into powerful marketing tools; helping you stand out online while staying true to your values. Whether you’re a solo practitioner or an established clinic, you’ll come away with practical ideas to elevate your brand, attract the right patients and support long-term business success.
What We Will Cover
How she scaled Hale Private Clinic from a single treatment room to a multidisciplinary hub, including moving from injectables into devices and surgical services without compromising safety or standards.
Avoiding costly mistakes and making informed decisions that support sustainable growth and align with clinic values.
How integrating ALLSKIN | MED skincare and diagnostic-led pathways delivered a 30% uplift in retail revenue in 12 months.
How skin analysis can enhance consultations, improve outcomes, and strengthen patient loyalty.
Combining dermatological skincare with regenerative and advanced treatments to deliver exceptional patient results and create an additional revenue stream.
Recruiting, retaining and managing staff to reflect your clinic’s culture and navigate difficult staffing decisions as you grow.
Planning reinvestment and growth strategies that align with your long-term vision and future-proof your business.
Preparing your clinic for evolving UK industry standards and safeguarding reputation as the landscape changes.
With Lianne Sykes, discover how to turn clinical credibility into impactful marketing and social media strategies that attract and retain the right patients.
The session will conclude with an interactive Q&A with Khatra and Lianne, giving delegates the opportunity to ask questions, explore clinical integration and marketing strategies, and apply these insights directly to their own practices.
Who Should Attend?
Clinic owners and aesthetic professionals who want to elevate results, integrate advanced skincare and deliver exceptional patient care while building a profitable and future proof business.
Meet Your Experts
Khatra Paterson
Khatra Paterson is the founder and clinical director of Hale Private Clinic and KP Aesthetics, with over 37 years in nursing and a specialist in aesthetics and minor surgery. She has been recognised with multiple industry awards, including Inspirational Person of the Year (2019), Nurse of the Year (2022), and the Diane Oxberry Special Impact Award (2023). Known for her patient-first approach and advocacy for safety and regulation, Khatra has scaled her clinic from a single treatment room into a hospital-standard multidisciplinary hub.
In 2017 I started with one treatment room and 46 patients. Today, Hale Private Clinic is a hospital‑standard multidisciplinary hub — but the lessons I learned along the way weren’t always easy. Join me this October at the Hilton Manchester to hear how I scaled safely and sustainably, and how you can too.
Lianne Sykes
Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners and brands to help them raise their brand identity and credibility through effective social media management, events, and PR.
Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners and brands face.
Secure Your Place Today!
Spaces are limited, ensuring a personalised and impactful experience. We look forward to welcoming you to this exclusive event.