Brief summary of the campaign focus & taglines
Define the background, purpose, and intention. What are the benefits of the campaign/job in relation to the consumer?
What are the campaign/job targets? What are we going to accomplish?
Who is the campaign aimed at? What characteristics do they have? What stage in their journey are they at?
Please state product type and dimensions required:
Please state type of material and dimensions required:
What we want to convey to the consumer, feelings it may provoke or the perception it produces i.e., fun, youthful, educational, clinical, scientific, trustworthy, and so on.
Links or description of any imagery, inspiration, ideas, or visual direction if applicable
