Samantha Hey

Samantha Hey is an accomplished Brand Manager with a strong passion for building and developing impactful brands that deeply resonate with their audience.

With a BA (Hons) in Psychology and Sociology and extensive marketing background, Samantha has a unique ability to understand what drives consumer behaviour, applying these insights to create brand strategies that build trust, loyalty, and long-term growth.

Samantha is especially passionate about her work with Cantabria Labs, recognising both the emotional and psychological impact that skin issues can have, and how the company’s products improve skin health and restore confidence through scientifically backed, evidence-based solutions that deliver real results.